LINE TODAY Content Marketing

2020.03.04 Indonesia

Position Summary
LINE is opening a content marketing position in our dynamic LINE TODAY team.
If you're looking for challenges and has deep affection towards diverse digital content and media industry to help local team to grow LINE TODAY as the best news & content platform in Indonesia.

Responsibilities
- Own the on-platform acquisition strategy for LINE TODAY with  a focus on developing new contents opportunity, partnership, and co-marketing 
- Identify and execute digital marketing including app marketing, digital advertising, social media contents marketing on full funnels from user acquisition to retention 
- Plan and implement marketing campaigns from idea-to-end: managing creative processes, targeting, testing and optimization
- Set-up, Track and report marketing performance affecting business KPI
- Collaborate with product team, devise data-driven marketing programs for product growth and iterations. (optimize flows, increase conversion, PV)
- Utilize user behavioral research and data to pursue activities


Qualifications
- Graduated from reputable universities, either domestic or overseas
- 5+ years of professional experience in digital marketing, brand marketing, product/ business development, communication, content production or relevant field
- Experienced in digital platform product, media or vertical contents  industry (Showbiz, Fashion & Beauty, Life, Social, etc) is preferred
- Strong interest in the latest trend of digital content/media/product landscape and millennial users’ behavior
- Be comfortable with a fast paced / global working environment with ability to structure , and solve problems by quickly test/learn/adapt approach
- Expertise on local marketing insights and marketing technologies update
- Ability to work at both strategic(long-term, high-level thinker) and tactical levels – a hands on team player with good communication skills
- Analytical skills and data-driven mindset
- Business fluency in verbal & written English is required


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