Product Marketing - Lending, Manager

2019.04.26 Thailand

Kasikorn Line Company Limited

Business Aspiration
In the digital age, customer data is crucial to empower entrenched lenders with better understanding of customers' needs, and provide services that meet demand. 
KASIKORN LINE aims to capture those who are mobile-friendly and digitally savvy, 
especially the millennial segment, the smartphone generation. KBank and LINE will create a new social-banking brand that is extremely easy to use and fun. 
Customers will enjoy instant banking service within the LINE platform, such as simple steps to apply for banking products, 
fund transfers and personal loans with a fast approval process. 
Our Key strategy is to become “Customers’ Life Platform of Choice by leveraging customer base across platform with seamless experience. LINE’s advanced digital technology and KBank’s retail banking experience will prove to be the future of the banking industry, demonstrating a new financial model that begins in Thailand.

Job Description
- Drive various marketing actions via many different channel such as LINE OA, e-DM, and TM to build up lending balance and optimize risk based revenue
- Lead cross-selling activities to acquire new lending customers from existing liability customers  
- Do mass marketing communication to acquire new-to-loan customers
- Co-work with product development to initiate new sales channel and service for marketing purpose
- Co-work with business insight team to create revenue through various campaign.
- Work closely with manager in Korea and regularly report
- Closely work together with product marketing and risk management to create business opportunity for both balance growth and revenue.

- More than 7 years job experiences from unsecured loan/credit card product / marketing dept.  or strategy dept. in Financial Service companies such as banks, personal loan companies, and so on.
- Fully understanding dynamics on credit cycle unsecured products such as credit risk mgmt. and business portfolio mgmt
- Backgrounds on product P&L and financial projection
- Has strong knowledge for unsecured loan products and service in market and regulation and policies
- Good at quantitative and qualitative analysis
- Fluent in Thai and English
- Meticulous, passionate and self-motivated

Pathumwan, Bangkok

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