Business Strategy - Assistant Manager

2019.04.26 Thailand

Kasikorn Line Company Limited

Business Aspiration
In the digital age, customer data is crucial to empower entrenched lenders with better understanding of customers' needs, and provide services that meet demand. 
KASIKORN LINE aims to capture those who are mobile-friendly and digitally savvy, 
especially the millennial segment, the smartphone generation. KBank and LINE will create a new social-banking brand that is extremely easy to use and fun. 
Customers will enjoy instant banking service within the LINE platform, such as simple steps to apply for banking products, 
fund transfers and personal loans with a fast approval process. 
Our Key strategy is to become “Customers’ Life Platform of Choice by leveraging customer base across platform with seamless experience. LINE’s advanced digital technology and KBank’s retail banking experience will prove to be the future of the banking industry, demonstrating a new financial model that begins in Thailand.

Job Description
- In-depth research on market trends, user’s needs for financial services including the conventional banking and Fintech
- Benchmarking of competitor’s products, services, and operations including commercial banks, personal loan companies, and other Fintech companies
- Development of strategic implementation based on market research and competitor benchmarking
- Interview arrangement with the relevant experts to help validate business or service models
- Closely work with managers in Korea and regularly report

3-5 years Job Experiences in Financial Service Industry such as banks, personal loan companies, Fintech, Mobile payment (e-wallet service) and so on.
Prefer working experience in consumer banking, especially unsecured loan or credit card
Good understanding on the regulation and policies for financial service
Good understanding on terms and figures for Financial Service industry and Financial Statements (B/S & P/L)
Good knowledge at Mobile platform service (Social Media, Messenger Platform)
- Good at quantitative and qualitative analysis
Fluent in Thai and English
- Meticulous, passionate and self-motivated

Pathumwan, Bangkok

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