Digital Marketing for LINE OpenChat

2020.01.01 Indonesia

Position Summary
LINE is opening a full-time position in LINE OpenChat team to handle brand, digital and performance marketing, working alongside with all products team within LINE Indonesia, as well as collaborating with Global Marketing & Branding team, to increase the sales growth of LINE Indonesia. If you're looking for challenges and passionate in serving communities through technology, come and spread happiness to 90M+ LINE users in Indonesia.

- Strategize and execute online and offline marketing initiatives to increase service awareness and user acquisition
- Own campaigns from end-to-end: manage creatives, segmentation & targeting, planning, execution, reporting, and optimization
- Set-up, track, and measure marketing performance affecting service KPI
- Content planning, operation, and track performance
- Communicate, liaise, and work well with internal local & global teams

- Minimum Bachelor degree graduated from reputable university. 
- Must have a minimum of 2 years experience in marketing, strategy, branding or a relevant field
- Business fluency in verbal & written English is required
- Self driven, high initiatives, and goal orientated.
- Up to date with local and global market trends
- Strong research and analytic skills - ability to use data to develop, measure, and optimize marketing programs and performance
- Able to deliver innovative marketing campaigns – across digital, experiential, offline marketing, and partnerships
- Experience in digital or platform product will be a plus